Our Story

About S&L Beauty Co.

Professional gel nails, refined for real life.

S&L Beauty Co. was founded by a former nail technician with a deep love for beauty and an uncompromising standard for quality.

After years of working hands-on with clients, it became clear that most gel polishes were either overly complicated, underperforming, or made without nail health in mind. We believed there was a better way.

Our gel polish is 9-free, vegan, and cruelty-free, thoughtfully developed to deliver professional-grade results while remaining accessible. Each formula offers smooth application, rich pigment, and long-lasting wear — without the premium salon price tag.

S&L Beauty Co. exists to make salon-quality gel nails at home both achievable and attainable, so exceptional quality never feels out of reach.

Quietly luxurious. Purposefully made.