Our Story
WHO WE ARE
S&L Beauty Company started in 2019. Our premier gel nail polish was inspired by the experience and deeply rooted ideals of Korean beauty.
We developed our signature gel polish with one goal in mind — to bring Korean beauty standards to North America at sensible costs.
Simply, we're for those who strive for unadorned beauty and health standards that match the top brands without the wholesale markups.
Who we're for
S&L is for the independent esthetician, the voguish nail salon, the healthy-minded beauty curator. We're for those who desire gel polishes with the high standards of quality they should come to expect from products with K-beauty origins.
What we stand for
We're driven by these 5 principles:
- Authenticity
- Quality
- Undeterrably healthy
- Highly effective
- value-driven
This is why we've made our gel polish formula 5-free, vegan and cruelty-free. We started there before we began we worked to match professional-grade nail polishes in their quality and rich pigments.